Blog
Notes & ideas
On creative work, client relationships, and what we're building.
ProcessMarch 18, 2026· 5 min read
Why clients ghost the review link (and how to fix it)
You sent the brief. They said they would look at it. Two weeks pass. Sound familiar? Here is what is actually happening and how flipping the friction model solves it.
BusinessFebruary 28, 2026· 4 min read
The hidden cost of informal sign-offs
A WhatsApp "looks great!" is not a sign-off. Here is why formalising approval without adding friction protects your studio and your relationships.
Behind the scenesJanuary 15, 2026· 6 min read
Why we built Curtyn
Three years of running a creative studio taught us one thing: client portals do not need to be complicated. They just need to be frictionless.